Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies who are involved in their local communities. That, then, begs the following question: what does it mean to be involved in your local community? The answer, of course, is varied. Being involved in the local community can mean anything from sponsoring local 5Ks to volunteering for causes and hosting outreach booths at related organizations and companies. If you’re interested in driving more business and expanding your reach, here’s what you need to know about getting (and staying) involved in your local community.