Are you ready to transform your new patient numbers for your plastic surgery practice? Then it’s time to say hello to Facebook Ads for Plastic Surgery Leads, giving your lead generation strategy the facelift it deserves! In today’s digital world, plastic surgeons have found the social media platform’s advertising capabilities to have a positive impact on their practices. Want to know why? Facebook advertising offers an opportunity to enhance the following:
- Awareness—increases knowledge of your practice by promoting your business page.
- Consideration—encourages users to leave Facebook (by clicking your ad) and take the next step in the sales funnel, providing you more information on them.
- Conversions—makes all the quantifiable revenue-generating activities happen.
A Jaw-Dropping Offer (JDO) For Plastic Surgery Practice Lead GenerationWant to know the secret to creating Facebook ads that draws in new business? It’s a jaw-dropping offer (JDO)—that special something to not only get the Facebook user to slow their scroll and stop at your ad, but also click on it. So, what exactly is the makeup of a JDO? Well, I’m glad you asked. Here are a few requirements:
- It needs to be a narrowly targeted, attractive sales offer that compels your people.
- It also needs to be a product or service of perceived high value to offer for free (or at little cost).
The Facebook Ads for Plastic Surgery Leads Funnel You Need for Picture-Perfect ResultsTo attract your target demographic, you must set up a simple four-part funnel, which includes:
- Well-targeted Facebook ads for plastic surgery leads
- A landing page (aka opt-in page)
- A thank you page
- And, a simple follow-up email sequence and text message
The Facebook AdThis is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be glamorous and you don’t need to spend hours of your time writing expert copy. Your ultimate goal is to just get those clicks = LEADS. The most effective ad type to accomplish that goal? Consideration, with the ideal objective being Traffic. After all, you’re focused on sending people to a destination on or off of Facebook to get some new patients. Next, let’s take a closer look at the ad’s targeting, bringing the segment we discussed earlier (women, ages 30-50, who are either divorced, separated (single), or in a complicated relationship) into the picture. To begin lifting those leads in your neighborhood with your free Botox procedure, you’ll want to use these exact demographics when setting up your ad:
- Your city +10 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
- Women ages 30-50
- Relationship Status:
- The Ad Headline—super simple and straightforward. States the offer clearly: FREE BOTOX TREATMENT.
- The Main Ad Copy—gets right to the point. Asks the ideal prospective patient if they’re sad about their wrinkles and lays the offer out as the answer to their problem.
- The Ad Image—features a relatable image, making it easier for the audience to envision themselves obtaining the same results (we recommend looking to stock.adobe.com for royalty-free stock images).
- The Ad Description—falls perfectly inline with the demographic we’re targeting with a mention to “get your youth back.” Plus, it includes more information on the practice presenting this offer and injects scarcity to encourage immediate action (Limited Appointments Available).
- The URL—is easy to read and is a custom domain. You’ll want to avoid extension URLS (ex. .clickfunnels). They’ll cost your ad more in the long run as they’re ranked poorly by Web of Trust.
- The Call-to-Action Button—by choosing Learn More, we’re preparing the audience to get more information about the offer.
The Landing Page (Opt-In)It’s great and all if you have a Contact Us form on your practice’s website. But, that’s not the place to send your leads. Why? They’ll just be confused once they arrive because, chances are, the copy and design won’t be even close to what they saw on your ad. Check out the simple landing page example above. Wondering why it works so well? There are three reasons in particular. Let’s talk about them!
- The image and page text are consistent with the ad that led your target there. The image is the same “After” image from the ad for continuity purposes. And, the page text simply reiterates the offer.
- The audience is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming them and causing them to click away from the page. All before they fill out the form and claim the offer.
- And, there’s scarcity. This is very important. In this example, we’re only offering this special service to the first 10 appointments. Setting a limit will get the audience to opt-in faster and push them into the office.
The Thank You PageAfter the prospective patient enters their information on the landing page and clicks the “Take My Wrinkles Now!” button, they’re added to your email list and redirected to a Thank You page. At first glance, you’ll probably notice the page is almost identical to the opt-in page. Here’s the makeup of the Thank You page for your Facebook ads for plastic surgery leads funnel above:
- It starts off explaining an email is coming their way soon with instructions on how to schedule their free Botox treatment—encouraging them to call the office as soon as possible and state the code (“CROW”) to redeem.
- The number on this page looks like a typical number, it’s not. It’s actually a tracking number that forwards calls to your business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com.