Did you know that Halloween is currently worth more than $9 billion annually? Today, customers are spending more money than they ever have before on all things Halloween. This includes Halloween costumes, decorations, candy, and events. Because of this, you can’t afford to miss out on everything this exciting holiday has to offer. Even if you don’t exactly sell plastic cobwebs or fake zombies, Halloween can represent a real opportunity for your brand and your bottom line. Here’s what you need to know about how you can make the holiday work for you:
Halloween Ecommerce StatisticsThis year, about 175 million people are projected to celebrate Halloween. Each of these ghouls and goblins will spend about $86.79 per person on the holiday, according to recent research conducted by the National Retail Federation annual survey. The primary reason behind this spending is that, largely, Halloween is a highly affordable holiday. It doesn’t cost as much to celebrate as Christmas or Halloween (no expensive gifts for extended family members or major meals to cook, traditionally), and consumers are happy to put the money they’re saving back into the economy in the form of fun holiday shopping that doesn’t feel as mandated as it might for other holidays. As if that weren’t enough, consumer confidence is also at its highest level in almost a decade. People aren’t ultimately that worried about the uncertainty of the global economy, and they’re letting that show through in their spending habits. With that in mind, here’s your complete guide to doing Halloween right and using the holiday to boost sales this year:
3 Smart Ways to Leverage Halloween This YearWant to utilize the momentum of the holiday to make more sales this year? Great! The act of wanting this means you’re already well on your way to doing it. The question, now, is how to go about executing your plan. Here’s your roadmap to three tried-and-true tactics you can use:
Before You Get Started…Before you dive headfirst into a plan to use Halloween to boost your sales, it’s important to define your goals. The best way to do this is to decide, first and foremost, what you want to achieve via your Halloween promotions. After all, meeting your goals requires you to set some goals first. To this end, are you looking to earn new customers, spread the word about your product, good, or service? Or move a product that’s been sitting on the shelf? No matter what the case may be, defining your goals first and foremost is the best way to meet them. While each brand’s approach to defining Halloween sales goals will differ, here are a few ways to set a goal and make a plan to reach it:
- To increase followers and engagement, offer giveaways on your social media platforms. This is a great way to get people excited about your offerings and encourage communication between and around your customers.
- Want to build out your online community? Offer contests and other creative campaigns. Photo competitions and hashtag contests are both great options.
- If you want to boost sales and leads, try interactive methods like offering quizzes, recruitment, rewards, and surveys.